Team Case Study in Exploring Practical Problems in Undergraduate Marketing Education
DOI:
https://doi.org/10.33423/jhetp.v24i9.7259Keywords:
higher education, team case study, marketing education, undergraduate, teaching reformAbstract
This paper explores the teaching reform method of incorporating team case studies into undergraduate marketing education. Team case studies provide a platform for students to engage with authentic marketing scenarios, fostering critical thinking, problem-solving, and collaboration skills. Additionally, such studies can bridge theory and practice, enabling students to apply their knowledge to real-world problems in a collaborative setting. Through case analysis, students can understand brands’ marketing strategies and their effects, master the skills of market research and analysis, and be able to accurately evaluate consumer needs and the strengths and weaknesses of competitors. This paper discusses the current status of undergraduate marketing education, explores the benefits of team case studies, and proposes strategies for effectively integrating them into marketing curricula.
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