Strategic and Operational Planning: Impacting Results in International Business Study Programs

Abstract

Presented is a discussion of the macro and micro environmental issues to be considered when implementing international business study programs. A model is provided that diagrams the macro external environments displayed by the political, economic, social, technical, environmental and legal (PESTEL) influences in strategic planning, and the micro internal university structures/support and curriculum structures that impacts a schools offering of international study. A full discussion of the operational planning for short term and long term international business study is provided.