Exploring the Determinants of Behavioral Outcome: A Study of Online Learning Among College Students in Mexico

Abstract

We investigated the effects of prior visits to a given web site, social media mode and learning style of Internet users on their Behavioral Outcome based on an online search task. Currently, little research attention is given to Mexico regarding this topic. The research methodology was a laboratory experiment conducted in a university in Mexico, with a total sample of 120 subjects. The experimental design was a randomized complete block design. There were eight block-treatment (2 x 4) effects, assigned randomly to the subjects. The data analysis of the results and contributions of the study are presented and interpreted within the framework of Kolb’s experiential learning theory.