A Guideline to Innovative Family Business Case Writing With Students: The American University in Cairo (AUC) Experience

Abstract

There is a growing interest in the field of family business as a scientific discipline with a significant increase in the number of researches and teaching cases. Unfortunately, the Egyptian academic contribution to the family business is very limited. Due to that, the American University in Cairo (AUC) started its quest for popularizing the concepts of family business in the year 2017. The paper is mainly addressing the evolution of case write-ups at AUC. The paper starts with an explanation about the personal and institutional attributes which helped in the inception of the family business course. This is followed by description of the topics covered within the family business cases, and then explanation about the structure of the cases, and the teaching note. Examples of evaluation tools through rubrics were discussed. Also achievements, publication impediments were reviewed. The paper is useful for professors who are interested in innovative learning pedagogy since it describes different, verified, and reliable tools for case write-up with the aim of transferring knowledge to educators.