Surfing You-Tube for Increasing Marginal Returns on Student Engagement in Introductory Microeconomics

Authors

  • Sarah Burke Villanova University
  • Patricia Robak Drexel University
  • Carolyn Fabian Stumph Purdue University Fort Wayne

DOI:

https://doi.org/10.33423/jhetp.v20i10.3659

Keywords:

Higher Education, multi-media usage, introductory microeconomics, student engagement with generation z

Abstract

This paper presents a teaching technique that diverts from traditional lecture by using scenes from mainstream media in order to teach introductory Microeconomics. We present a user’s manual which lines up each topic in a typical semester long microeconomics course with a media clip that easily engages students. The presence of Gen Z students gives rise to developing methods with which instructors can engage digitally native students. Presenting economics concepts through familiar scenes from film, TV or other media outlets engages students and enhances their interest in the material while fostering increased student participation and reflective learning.

Downloads

Published

2020-12-04

How to Cite

Burke, S., Robak, P., & Stumph, C. F. (2020). Surfing You-Tube for Increasing Marginal Returns on Student Engagement in Introductory Microeconomics. Journal of Higher Education Theory and Practice, 20(10). https://doi.org/10.33423/jhetp.v20i10.3659

Issue

Section

Articles