An Examination of Undergraduate Student Participation Within an Interdisciplinary Business Course

Authors

  • Ellen M. Raineri Penn State University

DOI:

https://doi.org/10.33423/jhetp.v20i10.3648

Keywords:

Higher Education, Corporate Social Responsibility (CSR), service learning, interdisciplinary, marketing, undergraduate business course

Abstract

Criticisms of business courses include a lack of relevancy and theoretical application. Using interdisciplinary business courses resolve such issues. Accordingly, an undergraduate business course on Corporate Social Responsibility (CSR) combined marketing activities within a service learning project. Student participation within three deliverables is discussed. The first, a CSR Marketing Analysis Report to guide students in evaluating an organization’s marketing initiatives. The second, a CSR Marketing Action Plan to identify marketing initiatives for completion. The third, a Final Presentation and a Reflection Paper. Additionally, this paper summarizes the completed marketing projects and synthesizes benefits experienced by students and their selected organizations.

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Published

2020-12-04

How to Cite

Raineri, E. M. (2020). An Examination of Undergraduate Student Participation Within an Interdisciplinary Business Course. Journal of Higher Education Theory and Practice, 20(10). https://doi.org/10.33423/jhetp.v20i10.3648

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Section

Articles