An Interdisciplinary Approach to Big Data Analytics
DOI:
https://doi.org/10.33423/jhetp.v20i2.2836Keywords:
Higher Education Theory and Practice, SAP, Big Data, ERP, analytics, data visualization, qualitative researchAbstract
Analyzing real-time “Big Data” is an essential skill for many College of Business Administration students. As such, business students require an inter-disciplinary, multi-course approach to analyzing and interpreting Big-Data generated across the enterprise. This study suggests that the implementation of technologies across the business school curriculum and not just one single business discipline might provide business students with a competitive advantage in their job preferences by having an integrated view of technology across business disciplines. This academic approach and perspective offer insights into analytics education by using a qualitative research method.
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Published
2020-07-28
How to Cite
Hackbarth, G., Fowler, J. G., & Rollins, K. P. (2020). An Interdisciplinary Approach to Big Data Analytics. Journal of Higher Education Theory and Practice, 20(2). https://doi.org/10.33423/jhetp.v20i2.2836
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