An Interdisciplinary Approach to Big Data Analytics

Authors

  • Gary Hackbarth Valdosta State University
  • Jie G. Fowler Valdosta State University
  • Karin P. Rollins Valdosta State University

DOI:

https://doi.org/10.33423/jhetp.v20i2.2836

Keywords:

Higher Education Theory and Practice, SAP, Big Data, ERP, analytics, data visualization, qualitative research

Abstract

Analyzing real-time “Big Data” is an essential skill for many College of Business Administration students. As such, business students require an inter-disciplinary, multi-course approach to analyzing and interpreting Big-Data generated across the enterprise. This study suggests that the implementation of technologies across the business school curriculum and not just one single business discipline might provide business students with a competitive advantage in their job preferences by having an integrated view of technology across business disciplines. This academic approach and perspective offer insights into analytics education by using a qualitative research method.

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Published

2020-07-28

How to Cite

Hackbarth, G., Fowler, J. G., & Rollins, K. P. (2020). An Interdisciplinary Approach to Big Data Analytics. Journal of Higher Education Theory and Practice, 20(2). https://doi.org/10.33423/jhetp.v20i2.2836

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Section

Articles