Designing a Sustainable Marketing Class to Be Relevant: Fostering Engagement and Active Learning

Authors

  • Michelle B. Kunz Morehead State University

DOI:

https://doi.org/10.33423/jhetp.v20i1.2780

Keywords:

Higher Education, engagement, active learning, sustainable marketing, Fostering Engagement

Abstract

This paper discusses the activities and assignments of a sustainable marketing course that have been designed to show the personal as well as societal relevance of the course content to students. A description of several assignments is presented, both introductory and on-going. Additional insights provided by student responses indicate these activities garner student interest and “buy-in” of course content, as well as resulting personal and professional impact for students.

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Published

2020-04-29

How to Cite

Kunz, M. B. (2020). Designing a Sustainable Marketing Class to Be Relevant: Fostering Engagement and Active Learning. Journal of Higher Education Theory and Practice, 20(1). https://doi.org/10.33423/jhetp.v20i1.2780

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Section

Articles