Designing a Sustainable Marketing Class to Be Relevant: Fostering Engagement and Active Learning
DOI:
https://doi.org/10.33423/jhetp.v20i1.2780Keywords:
Higher Education, engagement, active learning, sustainable marketing, Fostering EngagementAbstract
This paper discusses the activities and assignments of a sustainable marketing course that have been designed to show the personal as well as societal relevance of the course content to students. A description of several assignments is presented, both introductory and on-going. Additional insights provided by student responses indicate these activities garner student interest and “buy-in” of course content, as well as resulting personal and professional impact for students.
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Published
2020-04-29
How to Cite
Kunz, M. B. (2020). Designing a Sustainable Marketing Class to Be Relevant: Fostering Engagement and Active Learning. Journal of Higher Education Theory and Practice, 20(1). https://doi.org/10.33423/jhetp.v20i1.2780
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