Increasing Intrapreneurial Intentions among Business Students: Using a Net-Enabled Business Innovation Cycle (NEBIC) Theory Team Project

Abstract

Institutions of higher education are placing greater emphasis on entrepreneurship education. Yet, in reality, few students will actually use their entrepreneurial skills to start a business. Instead, many will go to work for existing organizations as intrapreneurs – those who contribute to entrepreneurship at the firm level. This paper descries how we developed and implemented a team project using the Net-Enabled Business Innovation Cycle (NEBIC) theory as a means to promote intrapreneurial intention in a Technology Entrepreneurship course. We also present pre- and post-project survey results showing that completing the NEBIC project increased students’ intention to become intrapreneurs.