The “Wildly Misappropriated” Work: The Application of Cultural Studies in Business Communication Classrooms

Abstract

Cultural studies and business communication did not seem to have anything in common until 2001, when Cynthia Ryan discussed a possibility of integrating cultural studies into business communication education. By focusing on the publications of the Association for Business Communication, this paper tracks the integration of cultural studies into business communication curricula since 2001, following up on Ryan’s publication. With a literature review provided to compare business communication scholarship and management education criticism in their different approaches, this paper explains why cultural studies can and should be incorporated into business communication education and how it can be applied.