“Can We Have Class Outside?” Implications of the Natural Environment for Marketing Pedagogy
Keywords:
Higher Education, Marketing, Natural EnvironmentAbstract
This paper argues that learning experiences in natural habitats can provide unique learning outcomes for marketing students, contributing to the development of marketing knowledge and the acquisition of skills and perspectives that can contribute to success in the marketing profession. Two direct applications are discussed: (1) a nature-based learning experience (class hike) in which students applied nature metaphors (specifically, evolutionary processes) and biomimicry; and (2) a similar hiking experience designed to help students develop observational and product/service development skills
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Published
2017-03-01
How to Cite
Petkus, Jr, E., & Criscione, L. (2017). “Can We Have Class Outside?” Implications of the Natural Environment for Marketing Pedagogy. Journal of Higher Education Theory and Practice, 17(1). Retrieved from https://mail.articlegateway.com/index.php/JHETP/article/view/1585
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