The Role of Quality in Online Higher Education

Authors

  • Ashley Kilburn The University of Tennessee at Martin
  • Brandon Kilburn The University of Tennessee at Martin
  • Kevin Hammond The University of Tennessee at Martin

Keywords:

Higher Education, E-S-QUAL scale, Teaching

Abstract

Approximately 7.1 million college students have taken at least one online course (Allen and Seaman, 2014), which indicates an increase of 12% since 2011 (Wisloski, 2011). This study examines the generalizability and nomological validity of the E-S-QUAL scale, originally developed in 2005 by Zeithaml, Parasuraman and Malhotra for assessing e- service quality in higher education. Data collected from online college students from a US university show satisfactory fit of the model to the data and indicate the 20-item E-S-QUAL scale can be adapted as a standardized method of online program quality assessment. Important impacts of the measure’s utility are discussed.

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Published

2017-11-30

How to Cite

Kilburn, A., Kilburn, B., & Hammond, K. (2017). The Role of Quality in Online Higher Education. Journal of Higher Education Theory and Practice, 17(7). Retrieved from https://mail.articlegateway.com/index.php/JHETP/article/view/1469

Issue

Vol. 17 No. 7 (2017)

Section

Articles

License

Copyright by North American Business Press