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The International Journal of Business Anthropology (IJBA), is a double blinded peer reviewed journal, focusing upon business anthropology and supported by University of Sanya in China.
Given the rapid growth of business anthropology, a journal dedicated to the field is much needed. Business anthropology uses qualitative and ethnographic methods as an alternative to more formal methodologies. Specific tools include participant observation, informal and structured interviews, and other “naturalistic”, informal, and face-to-face methods of investigation. Business anthropologists play a key role in developing culturally sensitive policies and strategies in a world increasingly typified by cross-cultural contacts.
