Examining the Role of Cultural Adaptability in Enhancing Livelihood Resilience in Ethnic Rural Tourism Destinations

Authors

  • Qianlang Shang Yunnan University of Finance and Economics
  • Yunshu Fan Yunnan University of Finance and Economics
  • Xin Geng Yunnan University of Finance and Economics

DOI:

https://doi.org/10.33423/ijba.v14i2.7473

Keywords:

business anthropology, ethnic rural tourism destination, tourism livelihood resilience, livelihood sustainability, cultural adaptability, influencing factors on tourism livelihood resilience

Abstract

This study explores the key factors influencing household livelihood resilience in ethnic rural tourist areas, specifically focusing on cultural adaptability. An analytical framework and measurement indicators for tourism livelihood resilience are proposed, with empirical analysis carried out in the two Bai minzu villages in Dali, Yunnan, China. Principal component analysis and multiple linear regression models were used to calculate household livelihood resilience and compare different livelihood strategies in two cases. Findings reveal more robust buffer capacity but weaker learning capacity among evaluated dimensions in two cases. Families involved in tourism and other sectors demonstrate superior livelihood resilience compared to those solely reliant on tourism. The findings reveal the significant impact of policy awareness, cultural confidence, and savings status on ethnic village household livelihood resilience. The study also identifies areas for future research, including the need for comparative and evolutionary research on multiple case types and a deeper exploration of the inherent mechanism between external shocks, tourism livelihood resilience, and livelihood strategies.

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Published

2024-12-31

How to Cite

Shang, Q., Fan, Y., & Geng, X. (2024). Examining the Role of Cultural Adaptability in Enhancing Livelihood Resilience in Ethnic Rural Tourism Destinations. International Journal of Business Anthropology, 14(2). https://doi.org/10.33423/ijba.v14i2.7473

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Articles