Developing a Department Profit Center while Enhancing the Student Learning Experience: Building a Professional Sales Center

Authors

  • Mick Jackowski Metropolitan State University of Denver
  • Scott Sherwood Metropolitan State University of Denver
  • April Schofield Metropolitan State University of Denver

DOI:

https://doi.org/10.33423/jhetp.v18i4.579

Keywords:

Education, Learning, Business Management, Marketing, Profit

Abstract

As an innovative means of creating greater impact on student learning while becoming more selfsustaining, a university marketing department created a Center for Professional Selling. Corporate partners paid the Center for the ability to recruit students taking sales courses. In addition to providing the potential for students to land high-paying entry level positions, partners also shared their own experience and expertise with students during scheduled class visits and other events. Students participated in experiential learning activities that increased their marketability and led directly to employment for many.

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Published

2018-09-01

How to Cite

Jackowski, M., Sherwood, S., & Schofield, A. (2018). Developing a Department Profit Center while Enhancing the Student Learning Experience: Building a Professional Sales Center. Journal of Higher Education Theory and Practice, 18(4). https://doi.org/10.33423/jhetp.v18i4.579

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Section

Articles