Self-Customizable Online Courses: One Size Does Not Fit All

Authors

  • Michael R. Hyman New Mexico State University
  • Wenkai Zhou University of Central Oklahoma
  • Brian J. Taillon East Carolina University
  • Susan D. Steiner The University of Tampa

DOI:

https://doi.org/10.33423/jhetp.v21i3.4137

Keywords:

higher education, self-customization, marketing research, online, course development

Abstract

Through self-customizable online courses, students can design more satisfying learning experiences that are more compatible with their needs and preferences. By choosing an assignment mix that provides more focused and personally relevant course content, students can balance their diverse interests and learning goals against course/program-specific learning objectives. A review of relevant literature and anecdotal evidence gleaned from multiple sections of a self-customizable marketing research course suggest a series of research propositions, several course-design recommendations, and several future research studies.

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Published

2021-06-02

How to Cite

Hyman , M. R. ., Zhou , W. ., Taillon, B. J. ., & Steiner , S. D. . (2021). Self-Customizable Online Courses: One Size Does Not Fit All. Journal of Higher Education Theory and Practice, 21(3). https://doi.org/10.33423/jhetp.v21i3.4137

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Section

Articles