A Framework for Contemplating and Redesigning an Undergraduate Business Core

Abstract

Revisiting the core body of knowledge delivered to undergraduate students is prudent for all business schools. Factors that influence periodic reassessment include evolving learning goals, accreditation standards, professional requirements, technological change, and the generational dynamics of contemporary students. This paper presents a benchmarking approach that a task force at Stockton University adopted to redesign its undergraduate business core curriculum. The ultimate goals of the task force were to impart a relevant core body of knowledge to students; alignment with the expectations of prospective employers in terms of business knowledge, competencies, and skills; and, support for university-wide and undergraduate business program learning goals as well as AACSB standards.