The Importance for Colleges and Universities Teaching both Marketing and Operations Management Courses to Effectively Link the Material with a Course in Supply Chain Management

Abstract

In today’s globally competitive marketplace, a large number of organizations have adopted the supply chain management philosophy as the foundation to its business practices. Practitioners with responsibilities in the areas of marketing and operations management have become keenly aware of the need to work collaboratively in support of supply chain management. As academics teaching in the areas of marketing and operations management it is important that we recognize the importance for integrating the marketing and operations management curriculums so as to promote a strong interest and understanding of supply chain management to our students. In this paper we examine the integration of the marketing and operations management curriculums in support of providing students with an understanding for the need and importance of the supply chain management philosophy as a means for an organization to gain and maintain its competitive advantage.