Assessing the Impact of Social Media Analytics Software on Student Learning

Authors

  • Keith Massie Kutztown University of Pennsylvania
  • Moe Folk Kutztown University of Pennsylvania

DOI:

https://doi.org/10.33423/jhetp.v19i7.2532

Keywords:

Higher Education, Social Media, Social Media Assessment, Writing Assessment, Software, Report Writing, Social Media Analytic

Abstract

This article examines differences between two courses tasked with writing a technical report on social media content. In one course, students employed any freely available applications to aid their analysis. In another course, students were provided access to commercial social media analytics software (SMAS). Using grounded theory and statistical methods, the researchers found clear differences among groups. ttests were employed on a number of group variables to determine statistical significance. Effect size was calculated and found to be consistently high. Overall, students who had access to social media analytics software (SMAS) demonstrated stronger overall analytical skills than their counterparts.

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Published

2019-12-18

How to Cite

Massie, K., & Folk, M. (2019). Assessing the Impact of Social Media Analytics Software on Student Learning. Journal of Higher Education Theory and Practice, 19(7). https://doi.org/10.33423/jhetp.v19i7.2532

Issue

Section

Articles