Online Learning in Schools of Business: The Impact of Strategy on Course Enrollments

Authors

  • Maureen Snow Andrade Utah Valley University
  • Ronald Mellado Miller Utah Valley University
  • Michelle B. Kunz Morehead State University
  • Janet M. Ratliff Morehead State University

DOI:

https://doi.org/10.33423/jhetp.v19i5.2280

Keywords:

Higher Education, Practice, Online Education, Schools of Business, Student Enrollment, Strategic Planning, AACSB-accredited

Abstract

Online education in schools of business is an ongoing, emerging practice. Strategic planning by institutions and programs seeks to identify the most relevant factors in providing the most effective online learning for students. This requires that schools of business figure out what factors positively and directly affect course enrollments. This research study surveyed deans of AACSB-accredited business schools to determine their online learning strategies and practices. The results of the survey and study support online education as a means to meet the increasing needs of a diverse and ever-changing student population both now and in the future.

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Published

2019-09-26

How to Cite

Andrade, M. S., Miller, R. M., Kunz, M. B., & Ratliff, J. M. (2019). Online Learning in Schools of Business: The Impact of Strategy on Course Enrollments. Journal of Higher Education Theory and Practice, 19(5). https://doi.org/10.33423/jhetp.v19i5.2280

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Section

Articles