Student Privacy: A Key Piece of the Online Student Satisfaction Puzzle

Authors

  • Denise Williams University of Tennessee Martin
  • Ashley Kilburn University of Tennessee Martin
  • Brandon Kilburn University of Tennessee Martin
  • Kevin Hammond University of Tennessee Martin

DOI:

https://doi.org/10.33423/jhetp.v19i4.2206

Keywords:

Higher Education, Online Privacy, Online Education, Electronic Service Quality, Student Privacy, online students, ANOVA

Abstract

This quantitative study examines linkages from online student perceptions of privacy in the satisfaction puzzle across 5 university administrative/student touch-points. The importance of categorizing the quality dimensions of online learning is paramount as learners are exposed to multiple quality touch-points prior to, during, and after the completion of an online learning experience (Ehlers, 2004; Frydenberg, 2002). Facing a greater competitive environment in student recruitment, academic institutions are increasingly aware of external evaluator rankings, accreditors, and resulting student perceptions. ANOVA results are reported, along with considerations and issues for addressing perceptions of privacy among online students.

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Published

2019-09-02

How to Cite

Williams, D., Kilburn, A., Kilburn, B., & Hammond, K. (2019). Student Privacy: A Key Piece of the Online Student Satisfaction Puzzle. Journal of Higher Education Theory and Practice, 19(4). https://doi.org/10.33423/jhetp.v19i4.2206

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Section

Articles