Uncovering the Motives and Essentials of Nascent Women Entrepreneurs
DOI:
https://doi.org/10.33423/jbd.v24i2.7122Keywords:
business, diversity, Women Entrepreneur Motivations, Nascent Women EntrepreneursAbstract
The aim of this article is to delve into women entrepreneurs’ motivations and perceptions of what is needed to achieve entrepreneurial success. Through semi-structured interviews, we found that most participants reported multiple reasons for wanting to be an entrepreneur; these motives were categorized as external and internal. Results also show what attributes and actions these women believe are critical to success. Our study contributes to the field by employing a qualitative design that uncovered the richness and diversity of women’s experiences in becoming business owners. The findings have implications for policymakers and organizations seeking to advance women entrepreneurship.
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