Change Is Coming: The Movement Toward Diversity in Country Music for Black Artists
DOI:
https://doi.org/10.33423/jbd.v23i2.6258Keywords:
business, diversity, country artists of color, African American artists, black country artists, segregationAbstract
Country music has historically been dominated by Caucasian artists since the birth of the genre in the early 1900s. Over the years, very few African American artists have managed to break through the color barrier of the genre and find sustained success. In recent years, however, the number of black country artists securing major label record deals and experiencing chart success has significantly increased. Many African American artists are finding a foothold in the genre and building noteworthy careers. This paper explores the historical context of black artists within Nashville’s country music genre, the evolution of the country market and current black artists within the genre, and how walls are finally breaking down for African American artists to find commercial success and sustainable careers.