Influential Article Review - Post Mandate Expression of Corporate Social Responsibility in the Indian Context
Keywords:
India CSR, Corporate social responsibility, CSR communication, Mandated CSR, Section 135, Schedule VII, India, Empirical study, CSR mediator, Firm performance, Emerging economies, Intangible benefits, Reputation, ImageAbstract
This paper examines corporate social responsibility. We present insights from a highly influential paper. Here are the highlights from this paper: The concept of Corporate Social Responsibility (CSR) underwent a overhaul in India for certain large, stable companies post the passing of the Companies Act, 2013. It transited from being a voluntary, sporadic exercise to mandated, objective, structured, transparent and accountable compliance - not only to the Government, but also to the other stakeholders and most importantly, to the Companies themselves. As a result, Corporate Communication on CSR became extremely relevant. Moreover, study of mandated CSR (here, under the Section 135 and Schedule VII of the Companies Act, 2013) also became a new area for knowledge creation. Although, much research has been done in the past to assess the relationship of CSR Communication with CSR and study the relationship of CSR with regards to Firm Performance, yet, this investigation remains the first empirical study done in the post-mandate period between the years 2015–2017, barely two years since the Act came into existence.For our overseas readers, we then present the insights from this paper in Spanish, French, Portuguese, and German.
