Naïve Narcissists or Affable Altruists? A Comparison of Millennial and GenX Values

Abstract

Millennials have been characterized as self-indulgent and humanitarian. Critics argue the values ascribed to Millennials are simply a function of developmental rather than true differences between generational members. This cross-temporal study used age-controlled, archival data collected from working adults to assess generational differences on 10 values. Millennials scored significantly higher than members of Generation X on hedonism, altruism, affiliation, scientific, and power values. GenXers scored significantly higher only on valuing tradition. No differences were detected for security, recognition, commercial, or aesthetic values. Results support assertions that Millennials have higher leisure preferences, are more giving, and are more sociable than GenXers.