Using Inoculation to Protect Value-in-Diversity Attitudes: An Unsuccessful Test and a Nuanced Antidote
Keywords:
Business Diversity, AttitudeAbstract
This study tests McGuire’s (1961, 1962, 1964, 1970) inoculation theory as a strategy to protect value-in-diversity attitudes and investigates the impact of inoculation messages on minority and non-minority issue involvement. Results failed to support an overall inoculation effect, but instead indicate a more nuanced path to resistance within the organizational diversity context. Minority members experienced greater susceptibility of their pro-diversity attitudes, and inoculation posed a viable strategy for conferring attitudinal resistance with higher involvement levels.
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Published
2016-06-01
How to Cite
Sims, J. D. (2016). Using Inoculation to Protect Value-in-Diversity Attitudes: An Unsuccessful Test and a Nuanced Antidote. Journal of Business Diversity, 16(1). Retrieved from https://mail.articlegateway.com/index.php/JBD/article/view/1894
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