How Online Descriptions of Used Goods Affect Quality Assessment and Product Preferences: A Conjoint Study

Authors

  • Yingtao Shen Austin Peay State University
  • Pilsik Choi Austin Peay State University
  • Jin Li North Dakota State University
  • Xin Zhang Austin Peay State University
  • Jidong Han Renmin University

DOI:

https://doi.org/10.33423/jabe.v21i1.1457

Keywords:

Business, Economics, Finance

Abstract

Online sellers need to provide information about used products. This study answers two important related questions: (1) what kinds of product information should online sellers provide, and (2) how do different kinds of used product information affect online buyers’ preference and perception of quality? We find that when a used product is a high-involvement one, buyers’ preference of the product is more influenced by its physical condition than by price; however, when the product is a low-involvement product, its price is more important than the physical condition. Other information cues have a less significant impact on buyers’ preference.

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Published

2019-05-12

How to Cite

Shen, Y., Choi, P., Li, J., Zhang, X., & Han, J. (2019). How Online Descriptions of Used Goods Affect Quality Assessment and Product Preferences: A Conjoint Study. Journal of Applied Business and Economics, 21(2). https://doi.org/10.33423/jabe.v21i1.1457

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Section

Articles