The Value of Agricultural Cultural Heritage in Rural Revitalization
DOI:
https://doi.org/10.33423/ijba.v11i2.4943Keywords:
business anthropology, rural revitalization, rural subjects, dialogue and participation, agricultural cultural heritageAbstract
The essence of rural revitalization is cultural consciousness and it is a process of cultural consciousness towards cultural self-determination. In rural revitalization, the “dialogue and participation” of rural subjects is the only way. Rural subjects are closely related to agricultural cultural heritage and rural revitalization. Agricultural cultural heritage not only maintains the diversity of agricultural culture, but it also provides economic, cultural, product and ecological services to rural subjects for thousands of years. For this reason, enhancing the cultural consciousness of rural subjects, innovating and using agricultural cultural heritage contribute to the effective promotion of rural revitalization.
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