Enterprise Anthropology: A New Paradigm in China’s Socio-economic Transformation—A Book Review of Enterprise Anthropology: The Fourth Revolution of Anthropology

Abstract

In 2019, Professor Jijiao Zhang published his book：Enterprise Anthropology: The Fourth Evolution of Anthropology, a summarization of his study on Chinese enterprise anthropology for over ten years with a wealth of field researches on enterprises of the many kind in China, and their development trajectories. Zhang puts forward an overall paradigm of anthropology and neoclassical structural-functionalism under the background of China’s social-economic transformations. This work has laid a solid foundation of enterprise anthropology as an independent discipline equipped with certain research objects, paradigms, theories, directions and achievements, which is not only a positive response to “Theoretical Confidence” campaign in Chinese anthropology, but also a theoretical promotion and contribution towards a diversified and dynamic global anthropology.