Journal of Strategic Innovation and Sustainability

The Effect of QR Codes on Tipping Behavior and the Link Between QR Codes and Environmental Concern

2025-01-01T03:02:06-05:00

This study explores the integration of QR code tipping as a sustainable and convenient alternative to traditional tipping practices. As digitalization transforms consumer behavior, QR codes have emerged as a versatile tool that streamlines financial transactions and reduces the environmental impact associated with paper-based systems (Ozturkcan & Kitapci, 2023). The COVID-19 pandemic has underscored the necessity for contactless interactions, positioning QR codes as essential in minimizing health risks while promoting eco-friendly practices (Alamoudi, 2022). Research results indicate that environmentally conscious consumers are more inclined to adopt QR code tipping, motivated to minimize resource consumption and support sustainable initiatives (Ozturkcan & Kitapci, 2023). This shift in behavior highlights the potential of QR codes to influence positive changes in consumer habits, encouraging adopting sustainable practices in everyday transactions. The widespread implementation of QR code tipping could significantly advance sustainability goals within the service industry, offering a practical solution that balances convenience with environmental responsibility. As awareness and acceptance of this technology increase, QR code tipping is set to become a cornerstone of a more sustainable and responsible future.

The Prospects of Digitalisation Fuelling Rise in Farm Income: Dimensions and Issues

2025-01-01T03:11:22-05:00

The size of population largely determines food production in many countries. Increase of population along with urbanization unduly stress arable land and water sources. Scientific approaches for sustainable increase in crop production through modern techniques improve efficiency and effectiveness, amplifying the magnitude of resilience even if climate change challenges. Agriculture significantly impacts employment rates in India, as approximately 58% of the workforce is involved in this sector, either directly or indirectly. Today, though India ranks among the top five largest producers and exporters of agricultural goods, the yield per hectare is low when compared to other countries. The issue of losses before and after crop harvest account for approximately one-third of the global food production. Effectively handling these losses can increase the farmers' income and ensure food security, while alleviating strain on scarce land and depleting water sources. This article discusses problems faced by Indian agriculture and examines the potential advantages and prospects of utilizing scientific knowledge and digital technologies to overcome challenges in farming. Despite the notable advancements and rapid growth in digital adoption and transformation in Indian economy, the agricultural sector is still in its nascent stage of development phase.

The R&D of UN 2030 Sustainable Development Model With AI-Powered Innovation Management to Promote Environmental Literacy and Workforce on the Human-Computer Frontier (Phase I)

2025-01-01T03:15:34-05:00

This paper highlights the United Nation 2030 Sustainable Development Goals (UN2030-SDG) to address educational needs, professional development, economic growth, and environmental complexities. The UN2030-SDG project builds on five environmental grants which were funded by the National Science Foundation and the Environmental Protection Agency. The project team adopts an innovation-management approach to transfer technology and knowledge derived from prior grants, incorporates artificial intelligence (AI), blockchain, machine learning, and metaverse (collectively as “disruptive technologies”) to support the research and development (R&D) of four AI-powered interventions/programs: (1) e-Conference and (2) e-Workshop for high school educators; and (3) e-Academy and (4) e-Externship for high school students. For Phase-I, the project team expands cross-sectored partnerships, collaborates with cross-industry professionals, leverages existing technological infrastructure, and shares institutional resources and professional expertise to design, develop, and pilot test the program efficacy. The proposed UN2030-SDG model is intended for expanding the education-career capacity by preparing future workforce with interdisciplinary knowledge, transferrable skills, and AI-competency to solve global complexities innovatively on the human-computer frontier.

The Traditional Chinese Culture and Lifestyle in Modern China

2025-01-01T03:19:53-05:00

This paper will probe the traditional Chinese cultural values and their impacts on modern Chinese life by reviewing related literature and the residents’ contemporary living stories. The Chinese developmental inner drive is the great national spirit of unremitting self-improvement. This crucial spiritual fountainhead is Fu Xi, an admired Chinese national immemorial humanistic ancestor. In Chinese Tianshui City, the Fu Xi festival is a state-level affair, opening every year grandly. Chinese and foreign tourists all bent on their backs over those very charming series of cultural tourist scenes. They reveled in the features, including visiting the Fu Xi Temple, enjoying ancient music and dance, shopping at the temple fair, tasting local cuisine, and touring the dwellings and houses of the feudal dynastic style. Local modern service economies, such as the catering industry, also benefited from the fiesta. Ordinary residents Zhou Xiaolan and Zhou Xiaohui sisters were obligated to explain Fu Xi’s story to tourists and children and inherited the excellent traditional national culture. Contemporary Chinese people strive for self-improvement, are inclusive and open, and work together to build a beautiful and harmonious country acceleratingly.

Maximizing Retail Potential: The Role of Big Data Analytics

2025-01-12T01:45:26-05:00

The retail industry has been transformed by technological advancements and evolving consumer behavior. This paper examines the benefits, challenges, and strategic implications of Big Data Analytics (BDA) in the retail sector through a comprehensive review of recent literature. The findings highlight three key opportunities for leveraging BDA in retail: enhancing customer relationships, improving operational efficiency, and gaining strategic advantages. However, several challenges persist, including privacy and security concerns, inadequate data-driven support systems, complexities in data visualization and processing, and insufficient governmental support.

In addition to exploring the potential advantages and limitations, this study emphasizes the strategic role of BDA in facilitating data-driven decision-making for retailers. By balancing these opportunities and challenges, retail firms can harness Big Data as a critical source of competitive advantage. Finally, the paper identifies future research directions to further advance the application of Big Data in the retail sector, aiming to address existing gaps and unlock its full potential.