Charles RN. Are Connected Fitness Machines the New Blue Ocean Marketing Strategy for Tourism Marketing (Red Ocean) or the Wellness Industry (Red Ocean)? An Exploration of Connected Signaling. JSIS [Internet]. 2024 Apr. 1 [cited 2024 Nov. 16];19(1). Available from: https://mail.articlegateway.com/index.php/JSIS/article/view/6899