HAESSNER, P.; HAESSNER, J.; THOMAS, J. Maximizing Retail Potential: The Role of Big Data Analytics. Journal of Strategic Innovation and Sustainability, [S. l.], v. 19, n. 4, 2025. DOI: 10.33423/jsis.v19i4.7486. Disponível em: https://mail.articlegateway.com/index.php/JSIS/article/view/7486. Acesso em: 18 jan. 2025.