An Exploratory Qualitative Analysis of the 2008 Presidential Campaign
DOI:
https://doi.org/10.33423/jop.v19i6.2662Keywords:
Organizational Psychology, Leadership, Text Analysis, Longitudinal Research, Content Analysis, Presidential CampaignAbstract
Computerized content analysis has been used in previous studies to assess leadership capabilities (Bligh, 2004). The researchers in the present study conducted a computerized content analysis using Hart’s DICTION program. The analysis was performed on the speeches of the 2008 presidential campaigns of Barack Obama and John McCain. It was found that the content of the speeches varied over time on the DICTION dimensions of certainty, activity, optimism, realism, and commonality. Obama consistently demonstrated higher levels of commonality throughout the campaign. Implications for dynamic, time series content analyses are discussed.
Downloads
Published
2019-12-30
How to Cite
Islam, S., Ilardi, A., & Gorman, B. S. (2019). An Exploratory Qualitative Analysis of the 2008 Presidential Campaign. Journal of Organizational Psychology, 19(6). https://doi.org/10.33423/jop.v19i6.2662
Issue
Section
Articles
License
Please review our Copyright Notice.