An Exploratory Qualitative Analysis of the 2008 Presidential Campaign

Authors

  • Sayeedul Islam Farmingdale State College, Talent Metrics
  • Andrew Ilardi Hikari Capital
  • Bernard S. Gorman Hofstra University

DOI:

https://doi.org/10.33423/jop.v19i6.2662

Keywords:

Organizational Psychology, Leadership, Text Analysis, Longitudinal Research, Content Analysis, Presidential Campaign

Abstract

Computerized content analysis has been used in previous studies to assess leadership capabilities (Bligh, 2004). The researchers in the present study conducted a computerized content analysis using Hart’s DICTION program. The analysis was performed on the speeches of the 2008 presidential campaigns of Barack Obama and John McCain. It was found that the content of the speeches varied over time on the DICTION dimensions of certainty, activity, optimism, realism, and commonality. Obama consistently demonstrated higher levels of commonality throughout the campaign. Implications for dynamic, time series content analyses are discussed.

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Published

2019-12-30

How to Cite

Islam, S., Ilardi, A., & Gorman, B. S. (2019). An Exploratory Qualitative Analysis of the 2008 Presidential Campaign. Journal of Organizational Psychology, 19(6). https://doi.org/10.33423/jop.v19i6.2662

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Section

Articles