The Business Simulation Paradigm: Tracking Effectiveness in MBA Programs

Abstract

This article illustrates how a program like the Capsim Business Simulation can impact any business program in the Capstone phase as a test of effectiveness of the school’s program. The simulation determines the level of the skill sets of students in terms of six functional domains including Accounting, Finance, Human Resources, Marketing, Operations and Strategy at program conclusion. This longitudinal study done over three years demonstrates a number of significant findings and implications for practice with the most important seeming to be that it is best to allow eleven weeks or more in a course for the most desired outcomes