Vol. 14 No. 4 (2020)

Articles

• Vertu: Rise and Fall of the Ultimate Luxury Mobile Phone

  Brandon Donnelly

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• Social Capital on Instagram: Application for Small Apparel Retailers

  Brittany R. McKneely, Jiyoung Kim, Xi Leung, Sanjukta Pookulangara

  • PDF

• 90-Second Selling – An Exercise in Communicating Value and Persuading

  Christopher E. Stevens

  • PDF

• Does Social Media Marketing Work in Chinese Luxury Market?

  Wan Yuan, Maxime Koromyslov, Chang Jian Cong, Xin Qing, Lu Huiwen

  • PDF

• “It’s What We Do Every Day”: Recruiting Tomorrow’s Robotic Warriors

  Kevin Howley

  • PDF

• Consumers’ (Not So) Green Purchase Behavior

  Jonas Lehmann, Yossi Sheffi

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• Augmented Reality Shopping Services – Key Factors Affecting Customer Evaluation and Acceptance

  Norman Wiebach, Hendrik Send

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• Nestle India in a Soup: Mapping Emotions to the Use of Coping Strategies

  Tulika M. Varma, Stephynie C. Perkins

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• Constraints and Challenges of Event Tourism Development in Abia State, Nigeria

  Nneoma Grace Ololo, Peter Dieke, Pamela Eze-Uzomaka

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• Influence of Media Globalization on Denigration of National Values in African Children

  Beryl Annette Ehondor

  • PDF