https://mail.articlegateway.com/index.php/JMDC <p style="text-align: justify;">The <strong>Journal of Marketing Development and Competitiveness (JMDC)</strong> is a double blind peer reviewed journal that publishes thought-provoking, in-depth articles that cover the marketing arena and the interface between marketing and firm competitiveness. Articles in JMDC bridge the gap between theory and application. The journal is widely circulated with a diverse readership that includes both practitioners and academics, profit and nonprofit organizations, and government institutions. Although the focus is on marketing it also draws on other disciplines including entrepreneurship, management, economics, and finance. JMDC is committed to publishing a broad spectrum of conceptual and empirical articles that make a new theoretical and/or substantive contribution to the field.</p> <p style="text-align: justify;">The target acceptance bounds of JMDC run between 13% and 19%. All articles go through a double blind review process, and acceptance decisions are made within forty-five days of submission. Authors of unaccepted papers are free to submit their papers to another journal.</p> North American Business Press en-US Journal of Marketing Development and Competitiveness 2155-2843 <div><span class="theme-text-color-1-2">Please review our <a href="http://www.nabpress.com/copyright" target="_blank" rel="noopener"><span class="label">Copyright Notice</span></a>.</span></div> https://mail.articlegateway.com/index.php/JMDC/article/view/7331 <p>This study advances the research scope of adverse extension effects by examining the impacts of brand similarity upon the accessibility of negative extension information. The research results reveal that the accessibility of unfavorable extension information of narrow brands is higher than that of broad brands. Negative extension information exerts more adverse effects on narrow brands than on broad brands. Narrow brands are high-similarity brands implying the existence of obvious underlying essence, which facilitates spontaneous processing of negative extension information. Contrarily, broad brands are low-similarity brands implying vague underlying essence, which leads to less spontaneous processing of negative extension information.</p> Joseph W. Chang Copyright (c) 2024 2024-11-07 2024-11-07 18 4 10.33423/jmdc.v18i4.7331 https://mail.articlegateway.com/index.php/JMDC/article/view/7332 <p>This research presents an economic analysis of the Bangladesh fisheries sector for the last two decades. Secondary data is used for the economic analysis and literature review type methodology is used to analyze the future challenges and development strategies. Fish production and exports gradually increasing, but the growth rate is showing instable. Inland aquaculture is found increasing rapidly in compare to marine aquaculture. Along with several challenges, this article also proposes developmental strategies for authorities to develop fisheries sector, which could create opportunities to flourish other potential sectors to increase employment as well as contribute to the GDP of Bangladesh.</p> Md. Atiqul Islam Md. Shahria Ahmed Arzu Copyright (c) 2024 Journal of Marketing Development and Competitiveness 2024-10-31 2024-10-31 18 4 10.33423/jmdc.v18i4.7332 https://mail.articlegateway.com/index.php/JMDC/article/view/7333 <p>Despite some rough years, specialty food sales are strong according to the National Association for the Specialty Food Trade (NASFT) “2023 State of the Specialty Food Industry” report; Sales of specialty foods and beverages across all retail and foodservice channels neared $194 billion in 2022, up 9.3 percent over 2021, and are expected to reach $207 billion by year’s end, according to the Specialty Food Association’s (SFA notes the study in collaboration with the market researchers Mintel International and SPINS. This research will examine how cuisine identity has continued to support and grow this multi-billion-dollar business throughout the world food markets. By identifying multiple cuisines, the argument can be made that the distribution markets themselves can sustain these styles of food through the lens of the cuisine and the distribution systems that support them. By researching fancy food markets or specialty food offerings, the average consumer and retailer can determine the overall importance of the cuisine identity as a starting point in a sustaining effort in this muti-billion-dollar-a-year food enterprise.</p> Richard Mills Denis Rudd Copyright (c) 2024 Journal of Marketing Development and Competitiveness 2024-10-31 2024-10-31 18 4 10.33423/jmdc.v18i4.7333