Sahagun M, Carter LL, Vasquez-Paraga A. Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process and Consumer Ethnocentrism. JMDC [Internet]. 2024 Sep. 15 [cited 2024 Sep. 28];18(3). Available from: https://mail.articlegateway.com/index.php/JMDC/article/view/7230