Chapa S, Khan T. Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic Groups. JMDC [Internet]. 2024 Feb. 16 [cited 2024 Sep. 28];18(1). Available from: https://mail.articlegateway.com/index.php/JMDC/article/view/6818