Alvarez-Ruiz A, Castro Patiño C. The Successfully Reposition of a Beer Brand Applying Strategic Planning and Transmedia Communication: The Case of Estrella Damm. JMDC [Internet]. 2023 Mar. 22 [cited 2024 Nov. 17];17(1). Available from: https://mail.articlegateway.com/index.php/JMDC/article/view/5907