McLeod BT, Houghton DM, Saavedra JL. Developing a Sense of Humor: Congruence Between Humor Type and Brand Personality. JMDC [Internet]. 2022 Dec. 31 [cited 2024 Sep. 28];16(4). Available from: https://mail.articlegateway.com/index.php/JMDC/article/view/5751