Duhaime V, Prom Tep S, Arcand M. The Effectiveness of Implicit Brand Placement in Online Videogame Streaming Services: An Eye Tracking Study. JMDC [Internet]. 2020 Sep. 16 [cited 2024 Sep. 28];14(3). Available from: https://mail.articlegateway.com/index.php/JMDC/article/view/3066