Beurer-Zuellig B, Klaas M. The Social Side of Brick and Mortar: The Impact of Brand-Related User-Generated Content on Different Consumer Typologies in Food Retailing. JMDC [Internet]. 2020 Sep. 16 [cited 2024 Nov. 16];14(3). Available from: https://mail.articlegateway.com/index.php/JMDC/article/view/3064