1.
Tian K, Yao M. Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews. JMDC [Internet]. 2019 Sep. 11 [cited 2024 Sep. 28];13(3). Available from: https://mail.articlegateway.com/index.php/JMDC/article/view/2246