Mandina SP, Karisambudzi J. Customer Retention Strategies: A Panacea to Reducing Attrition in the Zimbabwean Airline Industry. JMDC [Internet]. 2016 Sep. 1 [cited 2025 Jan. 18];10(2). Available from: https://mail.articlegateway.com/index.php/JMDC/article/view/1851