Cottet, Patrice, and Gilles Paché. “Living a Memorable Consumer Experience: The Epic of the Beatles Concerts (1963-1966)”. Journal of Marketing Development and Competitiveness 16, no. 3 (November 17, 2022). Accessed November 17, 2024. https://mail.articlegateway.com/index.php/JMDC/article/view/5586.