Reavey, Brooke, and Rafaela Guarise. “Alphabet Soup: Consumer’s Perceptions of Social Enterprise Terminology in Marketing Communications”. Journal of Marketing Development and Competitiveness 14, no. 1 (April 17, 2020). Accessed September 28, 2024. https://mail.articlegateway.com/index.php/JMDC/article/view/2772.