Tian, Kathy, and Mike Yao. “Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews”. Journal of Marketing Development and Competitiveness 13, no. 3 (September 11, 2019). Accessed September 28, 2024. https://mail.articlegateway.com/index.php/JMDC/article/view/2246.