Dens, Nathalie, Patrick De Pelsmacker, and Sarah De Meulenaer. “Who Do We Help? How Schwartz Values Influence Responses to Different Frames in Charity Appeals”. Journal of Marketing Development and Competitiveness 11, no. 4 (December 1, 2017). Accessed January 18, 2025. https://mail.articlegateway.com/index.php/JMDC/article/view/1506.