CHANG, J. W. Brand Diversity and Brand Similarity Impacts on Brand Evaluations. Journal of Marketing Development and Competitiveness, [S. l.], v. 18, n. 2, 2024. DOI: 10.33423/jmdc.v18i2.7011. Disponível em: https://mail.articlegateway.com/index.php/JMDC/article/view/7011. Acesso em: 30 jun. 2024.