JOHNSON, L. M.; BO, H. H. Exploring Consumer Demand in Women’s Professional Basketball. Journal of Marketing Development and Competitiveness, [S. l.], v. 17, n. 3, 2023. DOI: 10.33423/jmdc.v17i3.6502. Disponível em: https://mail.articlegateway.com/index.php/JMDC/article/view/6502. Acesso em: 18 jan. 2025.